Customer Acquisition Cost
In order to thrive, you constantly need new customers coming in the doors. At what cost does it take to get one customer to purchase?
If you acquire a customer once, you need multiple purchases to become profitable from this customer. How can we get customers to buy more frequently?
Customer Lifetime Value
Using a formula we have developed over two years and through more than 70 retailers, we have come up with effective methods to drive more customers through the doors.
Utilizing local based social campaigns, we run targeted ads on the top social networks to get new customers visiting your website, and refine our targeting criteria based on data to achieve your intended goals.
Test various social channels: Facebook, Pinterest, Twitter, etc.
Set conversion goal, implement tracking code within website.
Optimize keyword/targeting criteria.
Test various methods of delivery for effectiveness (social benefit, email capture, website click etc.).
Incorporate loyalty program.
Content creation assistance for specific targeted audiences.
Now that we have brought the customer to your site, we implement an information capture system. Capable of gathering on average 20% more emails than through traditional methods!
Intelligently pops up at the right time to ensure it’s effective.
Attempts to capture email throughout different methods/places/times for higher likelihood of getting the lead.
Instantly connects to your email automation system.
Optimize collection via A/B testing and custom designed email capture forms.
Customers who choose to receive your emails, are much more likely to respond to them when the email is personalized, contains high value information, and offers customers something to make them feel exclusive.
Subject line creation is key. Must excite, intrigue, and require action.
Email should be short, with high value offering contained within a simple, modern design.
Only one, clear call to action
A/B test constantly, use data to optimize content
Segment lists according to location/purchase history
Personalize with email automation scripts
Relevant to their shopping trends